DraftKings in Indiana. The third state for the DraftKings Sportsbook app was Indiana. It was one of the first two sportsbook apps to go live in the state on Oct. Indiana is not a huge state, but it’s notable for its proximity to several large cities where sports betting is not yet legal, including Chicago, Cincinnati and Louisville. The Drone Racing League announced a deal with sports betting company DraftKings this week to allow betting on drone races for residents of Colorado, New Hampshire, New Jersey.

Sports Betting Market Leaders By State

Retail sports betting is live in the state. All betting must take place in person, with the possibility that mobile wagering will be considered at a later date. You can place a bet in person at our DraftKings Sportsbook location in Del Lago Resort at 1133 NY-414, Waterloo, NY 13165.
DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia.
Online sports betting and daily fantasy sports are distinct products and regulated as such. Betting on the DraftKings Sportsbook is currently only available in certain states. To find out which states, check out our guide to where sports betting.

by Matias Dorta / November 12th, 2020

Introduction

U.S. online sports betting is akin to a digital gold rush. Each new state that legalizes online sports betting becomes a new frontier for the companies and operators competing for the U.S. market. In this blog, we will cover the states that have legalized online sports betting as of September 2020 and break down the current state of each market.

This blog will be updated monthly as new data becomes available (feel free to bookmark).

Sports Betting Market Leaders By State

The information below is based on the most recent data as of October 31, 2020, representing the various states that have regulated online sports betting markets. Market Leader refers to the leader for online sports betting. This is not a recommendation to buy or sell securities.

New Jersey

October 2020 Total Handle: $803 million

Online Percentage: 93%

Market Leader: FanDuel/Pointsbet

The Garden State has become the success story in U.S. online sports betting. New Jersey, which launched its first legal online sportsbook in the summer of 2018, is now the U.S. leader in online sports betting. The state set a record for single state monthly sports betting handle in the U.S. in August with a total handle of $667.9 million, and then broke its own record in September with a $748.6 million handle, and again in October passing $800M.

The state currently has over 10 live online sportsbooks, including DraftKings, FanDuel, BetMGM, William Hill, bet365 and more.

The market leader in New Jersey is FanDuel/PointsBet. FanDuel and PointsBet are both partnered with license holder Meadowlands, therefore, their revenue is reported together. The tandem recorded just under $30 million in revenue from online wagers in October. According to NJ Gambling Sites, FanDuel Sportsbook is responsible for a majority of that revenue. The runner-up in the New Jersey market is DraftKings/BetStars operating under Resorts license, the duo generated ~$14.6 million in revenue in October.

Related Companies: Flutter Entertainment, PointsBet, DraftKings, William Hill

Nevada

October 2020 Total Handle: $659.6 million

Online Percentage: 57.1%

Market Leader: William Hill

Nevada has a rich history of gambling as the first state to legalize most forms of wagering in 1931. In 2010, Nevada allowed sports betting apps to go live, which opened the door to wagering outside of a physical sportsbook. In October 2020, Nevada posted a $659.6 million sports betting handle. Despite seeing fewer tourists than last year, sports betting increased 21.3% from October 2019. Online mobile sports betting was responsible for a little over half of the handle in October 2020.

The market leader in Nevada is William Hill. The company boasts 32% of the total gross revenue market share in the state and attributes 69% of its bets taking place through its online channels. William Hill was recently acquired by Caesars Entertainment in a deal that values the company at $3.7 billion.

Related Companies: William Hill

Pennsylvania

October 2020 Total Handle: $525.8 million

Online Percentage: 89.8%

Market Leader: FanDuel

Pennsylvania is becoming one of the hottest online sports betting markets in the United States. I was in Philadelphia in September and every street corner had some sort of sports betting advertisement. The state set a sports betting handle record in September and followed that up with another record in October, reaching $525.8 million.

Online sportsbooks are aggressively going after the market with Penn National Gaming debuting the Barstool Sportsbook app in the state and DraftKings partnering with the Philadelphia Eagles to bring a premium lounge to Lincoln Financial Field.

However, the current market leader in the state is FanDuel. FanDuel sportsbook was responsible for $185 million of the October handle, followed by DraftKings ($123.4 million).

Related Companies: Flutter Entertainment, DraftKings, Penn National Gaming

Rhode Island

September 2020 Total Handle: $31.3 million

Online Percentage: 44.7%

Market Leader: William Hill

Rhode Island set a record in September 2020 for online betting with a total mobile handle of $14 million. The total handle in September topped $30 million, setting a 2020 record for the state. Rhode Island only has two sportsbooks in the entire state, and both are powered by William Hill, giving William Hill the entire market share.

If you are wondering why Rhode Island only has two sportsbooks in the entire state, taxes could be playing a role. Rhode Island imposes a whopping 51% tax on operators, making The Ocean State the highest taxed sports betting jurisdiction in the world.

Related Companies: William Hill

Indiana

October 2020 Total Handle: $207.5 million

Online Percentage: 83.5%

Market Leader: DraftKings

Indiana, like many other states on this list, hit a sports betting handle all-time high in September, surpassing $200 million for the first time. Sports betting in Indiana launched in October 2019 with three books, DraftKings, FanDuel, and BetRivers, and the former is the current market leader.

In October 2020, DraftKings ($90.5 million) and FanDuel ($63.6 million) accounted for close to 80% of the total online handle in the state. BetMGM came in third boasting a $20.1 million monthly handle.

The current market leaders will need to keep an eye out for William Hill / Caesars who made their intent to enter the market clear by signing a multi-year deal with the Indianapolis Colts.

Draftkings Sports Betting States Legal

Related Companies: Flutter Entertainment, DraftKings, William Hill

Iowa

October 2020 Total Handle: $81.9 million

Online Percentage: 69.1%

Market Leader: William Hill

Iowa legalized sports betting in May 2019 and William Hill, Elite Sportsbook, and PointsBet launched later in the year. In October 2020, the state hit a sports betting all-time high with $81.9 million in total handle. The overall online handle of $56 million during the month was also a record high for the state. William Hill, the market leader, accounted for close to $35 million in bets.

Related Companies: DraftKings, William Hill

Illinois

September 2020 Sports Betting Handle: $305 million

Online Percentage: 92%

Market Leader: BetRivers

The sports betting handle in Illinois rose to $139.8 million in August, a 166.7% increase from July. The market leader for the month was BetRivers, wh